The Grandest event of WWE this year made history financially as WrestleMania 39 proved to be a massive hit for the company. The event is one of the best events in WWE’s history breaking the all-time venue merch record and selling over $7 million.
WrestleMania is an annual professional wrestling event produced by WWE. It is the biggest event on the wrestling calendar, attracting fans from all over the world. WrestleMania 39, which took place in the year 2023, was an event that broke sales records while exceeding all expectations.
WrestleMania 39 proved to be a significant hit for the company gaining over 500 million views and 11 million hours of video time which is 42 percent over last year’s event.
It surpassed global viewership by a record 28 percent on night 1 and a record 33 percent on night 2, breaking the first night record. Generating a gate of more than $21.6 million, WrestleMania 39 had a total of 161,892 in attendance to witness the mega event in SoFi Stadium over the two nights.
Another record-breaking feat achieved by the mega event is that it sold over $7 million in venue merch thus breaking the previous year’s all-time record of $5.2 million.
The first quarter of 2023 has ended and WWE has made a significant amount of money during this time. There was a 37% increase in average attendance with an increase of 52% increase in ticket sales revenue. Royal Rumble and Elimination Chamber set viewership records with yearly increases of 52% and 54% respectively.
WHY WRESTLEMANIA 39 PROVED TO BE A SUCCESS?
WrestleMania 39 was the show of shows as it broke all sales records making it a commercial hit. The event featured some of the biggest names in professional wrestling, which added to the ticket sales. These wrestlers are also known for their athleticism, charisma, and ability to put on a great show. Fans were eager to see these wrestlers perform, and this excitement translated into ticket sales.
WWE utilized a multi-platform approach to promote the event, using social media, television commercials, and celebrity endorsements. The company also partnered with various sponsors to offer exclusive merchandise and ticket packages, further incentivizing fans to purchase tickets.
The significance of WrestleMania 39 breaking sales records cannot be overstated. For WWE, it is a validation of their efforts to produce high-quality entertainment and market it effectively. It also demonstrates the enduring popularity of professional wrestling as a form of entertainment.
