SportsPro has ranked the top 50 most marketable athletes around the world, while football stars Cristiano Ronaldo and Lionel Messi again made it through the top five of the list.
The iconic rivalry between the two football legends has broken several records in various aspects of the game. But if we talk about the outer world other than football, Lionel Messi and Cristiano Ronaldo still have a highly powerful image.
Cristiano Ronaldo has topped the list with a score of 91.21
And if we talk about them from the marketing standpoint Portuguese Star Striker Cristiano Ronaldo has topped the list with a score of 91.21. The 37-year-old has been named as the most marketable player in the world.
The Manchester United forward holds a brand strength of 11.21 out of 20, with an audience reach of a perfect 50/50. Ronaldo also boasts a score of 30 out of 30 economically, and it comes as no surprise due to the huge number of brand and sponsorship deals the Portuguese holds.
Although, the Portuguese didn’t get a favourable start to the season as he has scored only twice in 12 appearances for Manchester United. But it is not wrong to say that he is a marketing monster.
Messi has acquired the fifth position with a score of 53.27
While his two-decade-long rival, Lionel Messi has been acquired the fifth position with a score of 53.27. The Paris Saint-Germain attacker has a brand strength of 7.56 out of 20 which is some way off his rival Ronaldo. Messi has an audience reach of 34.12 out of 50 and a score of 11.59 out of 30 through economics.
And if we talk about Lionel Messi on the football ground, the Argentina International is currently enjoying a brilliant season. With the likes of Neymar Jr and Kylian Mbappe, he has made PSG a crucial contender for the UEFA Champions League.
On the second spot, we have Serena Williams who recently said goodbye to the Tennis World. While Formula One driver Lewis Hamilton and basketball player LeBron James are the other names in the top five list by SportsPro.